UrbanStyle SEO Strategy

Project Overview

UrbanStyle Fashion is an online retailer specializing in streetwear and urban fashion for young adults. While they had a strong social media presence and loyal customer base, their organic search performance was weak, making them overly reliant on paid advertising for customer acquisition.

Project Goals

The primary objectives for this project were:

• Increase organic search traffic by at least 200% within 12 months
• Improve search rankings for key product categories
• Reduce bounce rate from 75% to under 50%
• Develop sustainable content marketing strategy
• Reduce customer acquisition costs by diversifying traffic sources
• Establish UrbanStyle as an authority in streetwear fashion

Tools & Technologies

We leveraged industry-leading tools to execute and measure our strategy:

Our Approach

1. Technical SEO Audit & Fixes

We identified and resolved critical technical issues:

• Fixed crawl errors and improved site architecture
• Optimized page speed (reduced load time from 4.2s to 1.8s)
• Implemented proper schema markup
• Resolved duplicate content issues

2. Keyword Strategy & On-Page Optimization

We conducted extensive keyword research and optimized:

• Product pages for commercial intent keywords
• Category pages for informational queries
• Metadata and internal linking structure
• Image optimization with alt text

3. Content Marketing Program

We developed a content calendar focused on:

• Trend analysis in urban fashion
• Style guides and outfit inspiration
• Sustainable fashion content
• Brand collaborations and features

4. Link Building Strategy

We earned high-quality backlinks through:

• Guest contributions to fashion publications
• Product collaborations with influencers
• Data-driven original research
• Local fashion event sponsorships

Screenshots

Outcome & Impact

Our SEO strategy delivered impressive results over 12 months:

Additional benefits included:

• Reduced customer acquisition cost by 40%
• Increased average order value from organic traffic by 22%
• Improved brand visibility through content shares and backlinks
• Established UrbanStyle as an authority in streetwear fashion