Solaris Lead Generation

Project Overview

Solaris Renewable Energy is a residential solar panel installer serving three states. Their lead generation relied heavily on door-to-door sales and referrals, which was expensive and couldn't scale with their growth goals. They needed a comprehensive digital marketing strategy to generate consistent, high-quality leads at lower customer acquisition costs.

Project Goals

The primary objectives for this project were:

• Increase monthly qualified leads by at least 150%
• Reduce customer acquisition cost by 25%
• Improve lead quality and conversion rates
• Establish Solaris as local market leader
• Create sustainable, scalable lead generation engine
• Integrate with existing CRM (Salesforce)

Tools & Technologies

Our marketing technology stack included:

Our Approach

1. Targeted Paid Advertising

Multi-channel campaigns including:

• Google Search - high intent keywords
• Facebook - lookalike audiences
• YouTube - educational content
• Display - retargeting

2. Content Marketing

Educational resources to build trust:

• Solar savings calculator
• Neighborhood adoption maps
• Case studies
• Video testimonials

3. Landing Page Optimization

High-converting pages with:

• Clear value propositions
• Simplified forms
• Trust indicators
• Mobile optimization

4. Lead Nurturing

Automated follow-up sequences:

• Email drip campaigns
• SMS reminders
• Retargeting ads
• Personalized content

Screenshots

Outcome & Impact

The lead generation strategy delivered outstanding results:

Additional benefits included:

• Reduced reliance on door-to-door sales by 60%
• Increased brand searches by 180%
• Improved sales team productivity with better-qualified leads
• Established Solaris as most visible solar provider in market