Luxe Realty Premium Leads

Luxe Realty is a high-end real estate agency based in Dubai, dealing exclusively in luxury apartments, villas, and commercial properties. They approached Epex Logics to generate more targeted leads for million-dollar listings while maintaining their premium brand image.

Luxe Realty faced low-quality leads and wasted ad spend. Specific challenges included:

• Attracting the wrong audience with low conversion potential
• No segmentation or retargeting strategy
• Weak digital presence and inconsistent branding
• Limited online visibility in competitive luxury markets
• No solid funnel for capturing premium buyer intent

We designed a data-driven real estate marketing strategy focused on quality lead generation, high-end design, and precise targeting:

Phase 1: Brand Positioning & Funnel Creation

We redefined Luxe Realty’s value proposition with a luxurious, trust-building message and built a 3-stage funnel—Awareness, Interest, Conversion.

Phase 2: Paid Ad Campaigns & SEO

Launched Google Search, Facebook, and Instagram ads targeting high-income groups, and optimized landing pages for luxury property keywords.

Phase 3: Retargeting & Lead Nurture

Set up pixel tracking, email nurture sequences, and retargeting ads to convert visitors into high-quality leads.

Challenge: Inconsistent brand voice and aesthetics across digital platforms

Solution: Crafted premium visuals, videos, and landing pages aligned with luxury branding.

Challenge: Low-quality leads from generic traffic sources

Solution: Narrowed targeting to high-net-worth individuals using income-based targeting and interest layers.

Challenge: Unclear ROI from ad spend

Solution: Implemented conversion tracking, heatmaps, and detailed analytics dashboards.

The Luxe Realty marketing campaign significantly improved their digital performance and business results:

Bonus outcomes:

• Brand recognition increased by 5x on social media
• Built a subscriber list of 7,000+ potential luxury buyers
• Closed 6 premium property deals within 2 months