Ranked #1 for 35+ high-value keywords in the highly competitive food industry
Gourmet Foods is a premium food retailer offering organic and imported products across the UK. While their in-store experience was widely appreciated, their online visibility was minimal despite having a high-quality website and product range.
With growing competition and a shift towards online grocery shopping, Gourmet Foods wanted to become the go-to destination for premium food items online.
The company faced several digital hurdles, including:
The goal: dominate organic rankings and drive more traffic that converts to sales.
We implemented a layered SEO strategy focused on technical fixes, content optimization, and authority building.
We resolved crawl errors, improved site speed, implemented structured data, and cleaned up redundant tags to enhance crawlability.
We created in-depth product and category pages optimized for long-tail and high-commercial intent keywords with SEO-focused copywriting and schema markup.
Our team secured high-quality backlinks through food blogs, PR mentions, and content partnerships, increasing domain authority steadily.
Challenge: Poor rankings for product pages.
Solution: Optimized each product page with unique meta descriptions, H1s, and semantic keyword usage across content.
Challenge: Duplicate content issues and bloated URLs.
Solution: Implemented canonical tags and URL clean-up, ensuring proper indexing and no keyword cannibalization.
Challenge: Weak domain authority.
Solution: Earned backlinks from 50+ reputable sources through guest posts, product reviews, and influencer mentions.
In just 4 months, Gourmet Foods experienced a transformation in organic performance:
Other notable results:
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