Urban Fitness Membership Growth

Urban Fitness is a growing gym chain with over 30 locations across the UK. Known for its affordable pricing and modern equipment, the brand had built a loyal offline following but struggled to gain traction with its online marketing efforts.

Despite steady foot traffic and strong word-of-mouth, their digital channels were underperforming, with online membership signups accounting for less than 15% of total registrations.

Urban Fitness approached us to help boost membership numbers through a more modern, aggressive digital approach. Key pain points included:

• Poor online visibility and low local SEO ranking for most gym locations
• No structured digital ad strategy
• Low conversion rates on landing pages
• Underutilized social media channels
• No tracking or analytics in place for campaign performance

Their objective was clear: generate 1,000+ new memberships in 90 days through digital marketing alone.

Our digital strategy focused on three primary pillars:

Phase 1: Local SEO Optimization

We optimized over 30 location pages with geo-targeted keywords, Google My Business enhancements, and citation cleanups to improve discoverability.

Phase 2: Paid Ads Campaign

Our performance team launched hyper-local Facebook and Google Ads, with custom landing pages for each gym location to improve ad relevance and conversion rates.

Phase 3: Social & Influencer Strategy

We collaborated with micro-influencers in each region to amplify campaign reach and generated UGC that fed directly into retargeting ads.

Challenge: Lack of conversion-focused landing pages for paid traffic.

Solution: We designed custom landing pages with clear CTAs, mobile-first layouts, and social proof to increase signup conversion rates.

Challenge: No analytics infrastructure to track campaign performance.

Solution: Implemented Google Tag Manager, conversion tracking, and custom dashboards for transparent performance reporting.

Challenge: Audience fatigue due to repetitive ad creatives.

Solution: We A/B tested over 40 ad variations with dynamic creatives, ensuring message freshness and higher engagement.

The 90-day campaign produced measurable business growth, with performance metrics exceeding all KPIs:

Additional highlights:

• Over 250 influencer-led social media mentions
• 200% increase in branded search volume
• Local map pack rankings in top 3 for 80% of locations