Global Tech Solutions Organic Growth

Global Tech Solutions is a leading provider of enterprise cloud infrastructure with operations in 12 countries. Founded in 2008, the company had established itself as a trusted partner for mid-market businesses but struggled to break into the enterprise segment.

Despite having superior technology to competitors, their digital presence wasn't reflecting their market position. Organic search accounted for only 18% of their website traffic, well below industry benchmarks for their sector.

When Global Tech Solutions came to us, they faced several critical SEO challenges:

• Only 3% of their 1,200 pages were ranking in top 50 search results
• Technical issues were blocking search engine crawlers from 40% of their site
• Content lacked focus on commercial intent keywords
• Backlink profile was weak with only 89 referring domains
• No clear content strategy for their target enterprise audience

Their goals were to increase qualified organic traffic by 200% within 12 months and establish authority in the enterprise cloud solutions space.

We implemented a comprehensive 6-pillar SEO strategy:

1. Technical SEO Audit & Fixes

Our technical audit revealed 127 critical issues including:

• Improper canonicalization causing duplicate content
• JavaScript rendering issues blocking content from being indexed
• Slow page speed (average TTFB of 1.8s)
• Broken internal linking structure

2. Keyword Strategy & Content Optimization

We identified 47 high-value keyword clusters targeting enterprise buyers at different stages of the funnel. Our content team:

• Optimized 86 existing pages with commercial intent
• Created 23 new pillar pages targeting enterprise decision-makers
• Developed 14 comprehensive guides (5,000+ words each)
• Implemented semantic SEO best practices

3. Link Building Campaign

Our outreach team secured backlinks from:

• Industry publications (TechCrunch, CIO.com)
• Guest articles on relevant blogs (27 placements)
• Resource page links from .edu and .gov sites
• Unlinked brand mentions (recovered 42 links)

Challenge: Their development team was resistant to implementing technical SEO recommendations due to product roadmap priorities.

Solution: We worked closely with their CTO to demonstrate the revenue impact of technical SEO, creating a prioritized implementation schedule that aligned with their sprint cycles.

Challenge: Their subject matter experts were too busy to contribute to content creation.

Solution: We implemented an efficient interview process where our writers could extract insights in 30-minute sessions, then produce draft content for review.

Challenge: Enterprise buyers in their space had long sales cycles (6-18 months), making ROI measurement difficult.

Solution: We developed a custom attribution model that tracked engagement signals across the buyer journey to demonstrate SEO's impact on pipeline.

Within 12 months, Global Tech Solutions saw dramatic improvements in their organic performance:

Additional business impacts included:

• 35% increase in enterprise demo requests
• $1.2M in attributed pipeline from organic sources
• Reduced customer acquisition cost by 40% compared to paid channels