Client Overview
FreshMart, a growing grocery delivery brand, needed to unify its marketing across web, app, social, and in-store channels to drive downloads and increase customer retention.
Challenges
- Disjointed online and offline customer experience
- Low app engagement and retention
- Minimal cross-channel retargeting
Our Strategy
- Created an omnichannel campaign integrating app, website, social media, and email
- Deployed dynamic ads based on in-app behavior and purchase history
- Set up loyalty-based incentives for repeat purchases
- Streamlined messaging across all customer touchpoints
Result: FreshMart experienced a 400% increase in app downloads within 45 days and a 60% rise in repeat purchases.
Impact
- Unified brand messaging across all channels
- Improved app store ratings and customer reviews
- Retention-focused campaigns boosted repeat orders
- Higher cart values through personalized cross-sell offers
Client Testimonial
"Epex Logics helped us break through the clutter. Our users now engage more, shop more, and love our app!" – Marketing Director, FreshMart
