AutoParts Traffic Recovery

AutoParts Hub is an online eCommerce platform serving customers across the US with a wide range of automotive parts and accessories. Following a major Google core algorithm update, their website suffered a sharp drop in traffic and sales. They reached out to Epex Logics for a complete SEO recovery and traffic stabilization plan.

In just 2 weeks, AutoParts Hub lost over 60% of its organic traffic. Issues included:

• Penalty from duplicate product descriptions and thin content
• Unoptimized category structure and internal linking
• Poor mobile UX and slow page speed
• Toxic backlinks from previous black-hat SEO campaigns
• Zero schema markup for eCommerce and reviews

Our SEO recovery strategy was focused on technical audits, on-page corrections, and white-hat link rebuilding:

Phase 1: Technical SEO & Crawl Fixes

We ran a complete crawl audit, fixed over 1,200 broken links, and improved crawl budget allocation using internal linking optimization and sitemap corrections.

Phase 2: Content Revamp

All product pages were rewritten with unique, keyword-rich descriptions. Blog content was added targeting long-tail automotive queries.

Phase 3: Backlink Cleanup & White-Hat Outreach

We disavowed over 2,000 toxic backlinks, and began building authority through guest posts, forums, and auto-industry link placements.

Challenge: Site penalized for thin content

Solution: Unique content was created for over 700 product pages within 3 weeks.

Challenge: High bounce rate due to poor UX on mobile

Solution: Responsive UI/UX redesign, especially for product search and filtering on mobile devices.

Challenge: Decline in domain authority

Solution: Built 45+ high-quality backlinks from auto-related domains and tech blogs.

Within 90 days, AutoParts Hub saw a dramatic SEO turnaround and traffic recovery:

Additional wins:

• Reduced page load time by 48%
• Added 150+ featured snippets in SERPs
• Recovery confirmed by Google Search Console within 60 days